Digital Marketing

Websites
Website, self-promotional, corporate

Micro-site
Micro-site, Online games, Viral promotional sites

Email
Campaign mailer, newsletter, viral mailer

Online Advertising
Rich media ads, banner ads

Mobile Advertising
SMS, MMS, iPhone Apps, Mobile Campaign

Social Media Marketing
Facebook Apps, Twitter, Blogs, Social media platform marketing/advertising

Search Engine Marketing
Best demonstration of ROI using SEM or SEO

Integrated Campaign (Mixed media usage)
Integration of at least four digital elements listed above

Online Media Plan
Effectiveness and online media planning excellence demonstrating innovation and extraordinary ROI

Publishing

Publishing Website
Best serves the needs of its target audience through content, structure, design and use of the web medium.

Publishing Mixed Media Usage
Publisher that demonstrates excellence by developing integrated marketing elements that provide value to its community and demonstrates growth in audience figures. Publisher needs to incorporate at least four elements: Website, Social Media, Email, Online Advertising, Mobile, Search.

Mobile Publisher
Best mobile publisher that demonstrates excellence in mobile publishing and community development.

Best Contribution to Online Media & Marketing
People’s vote of best contributor to online media & marketing. Please submit your nomination to tvitale@opa.org.za. Each nomination needs to contain a short motivation on why you feel that this person has contributed the most to online media & marketing in South Africa. Entries for this category is free.