To ensure that the best work is rewarded taking into account:

Creativity

Rewarding the most unique creative concept, taking into account manner of execution and practicality within the South African online context.

Strategic Value

Adjudicating strategic thinking within the creative concept, whilst recognising innovation and delivery against campaign/project objectives.

Return on Investment

Demonstrate significant/relevant return on investment for the client associated with the project and assessing related marketing success for the client.

Publishing Excellence

This criteria applies to online publishers who have shown a marked increase in visitorship, community building, as well as quality of content and increased brand/market share.