The Bookmarks

The Bookmarks Award announces category expansion

Written on 26 Aug 2009

The Bookmarks recognizes excellence in online publishing, digital advertising and marketing.

This year there are 13 categories which fall under the banner of Digital Marketing or Online Publishing. Much thought has gone into the delineation of categories in order to achieve a representative balance between creative concept and execution, ROI, publishing excellence and strategy, as well as the addition of sub-categories that reflect the growing trend in social media.

According to Online Publishers Association (OPA) Chairperson, Adrian Hewlett, the categories have been formulated with the remit of the OPA and the Bookmarks in mind. ‘The objective of the Bookmarks is to promote both digital publishing, and digital advertising as a viable part of the marketing mix. Similarly, the selection of the expanded judging panel, featuring both local and international digital luminaries, reflects these changes in categories’.

Digital Marketing

• Websites – website, self promotional, and corporate
• Microsite – microsite, online games, viral and promotional sites
• Email – campaign mailer, newsletter, viral mailer
• Online Advertising – rich media ads, banner ads
• Mobile Advertising – SMS, MMS, i-phone apps, mobile campaign
• Social Media Advertising – facebook apps, twitter, Blogs, Social media platform marketing/advertising
• Search Engine Marketing – best demonstration of ROI using SEO or SEM
• Integrated Campaign (mixed media usage)-integration of at least four digital elements listed above
• Online Media Plan – effectiveness and online media planning excellence demonstrating innovation and extraordinary ROI

Publishing

• Publishing Website – winning publisher should best serve the needs of its target audience through content, structure, design and use of the web medium
• Publishing Mixed Media Usage – Publisher that demonstrates excellence by developing integrated marketing elements that provide value to its community and demonstrates growth in audience figures. Publisher needs to incorporate at least four elements: Website, Social Media, Email, Online Advertising, Mobile, Search
• Mobile Publishers – winning mobile publisher should demonstrate excellence in mobile publishing and community development
• Greatest Individual Contribution to Online Media in the past year.

Premier Confirmed Sponsor for the Bookmarks 2009 is BBC.com

Entries open on the 1st of September 2009.
Deadline for entries is the Friday the 25th September 2009.
For more information go to www.thebookmarks.co.za or call Theresa Vitale on 011 4543534 for more information.