Campaign


1) Digital Campaign Strategy

Code: CAM01

Excellence in digital strategic thinking and planning. The winner will demonstrate the ingenuity of the strategy (NOT the work) and how it led to success.

Entry Criteria: 

  • Strategic excellence (please provide details of the strategy & insight)

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

2) Content Strategy

Code: CAM02

Excellence in the strategy behind a content execution – not the content itself.

Entry Criteria: 

  • Strategic excellence (please provide details of the strategy & insight)

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

3) Digital Integrated Campaign

Code: CAM03

Excellence in digital marketing campaign that uses exclusively digital channels to achieve marketing results.

Entry Criteria: 

  • Campaign strategy

  • Creative excellence

  • Technical excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

4) Mobile Campaign

Code: CAM04

Campaign run primarily through mobile channels.

Entry Criteria: 

  • Campaign strategy (please provide details of the strategy & insight)

  • Creative excellence

  • Technical excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

5) Data-driven campaign

Code: CAM05

Marketing campaign which has used data in an interesting, ground-breaking way in achieving its success.

Entry Criteria: 

  • Campaign strategy

  • Creative excellence

  • Technical excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

6) Integrated Mixed Media Campaign

Code: CAM05

Campaign that uses 3+ digital channels, as well as other non-digital channels, to achieve a marketing goal. Think Carling Be The Coach.

Entry Criteria: 

  • Campaign strategy

  • Creative excellence

  • Technical excellence

  • Use/acknowledgement of second screen

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No