Campaigns


1) Digital Strategy

Excellence in digital strategic thinking and planning. The winner will demonstrate the ingenuity of the strategy (NOT the work) and how it led to success.

Entry Criteria: 

Strategic excellence (please provide details of the strategy and insight that led to your creative platform)
Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

2) Content Strategy

Excellence in the strategy behind a content execution – not the content itself.

Entry Criteria: 

  • Strategic excellence (please provide details of the strategy)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

3) Mobile Campaign

Campaign run primarily through mobile channels.

Entry Criteria: 

  • Campaign strategy
  • Creative excellence
  • Technical excellence
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

4) Data-driven campaign

Marketing campaign which has used data in an interesting, ground-breaking way in achieving its success.

Entry Criteria: 

  • Campaign strategy
  • Creative excellence
  • Technical excellence
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

5) Digital Integrated Campaign

Excellence in digital marketing campaign that uses exclusively digital channels to achieve marketing results.

Entry Criteria: 

  • Campaign strategy
  • Creative excellence
  • Technical excellence
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

6) Integrated Multi-platform Campaign

Campaign that uses 3+ digital channels, as well as other non-digital channels, to achieve a marketing goal. Think Carling Be The Coach.

Entry Criteria: 

  • Campaign strategy
  • Creative excellence
  • Technical excellence
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No


Overall criteria:

  1. Work entered must have been developed for an African or South African audience OR by a South African Business for an international audience.
  2. Campaigns must have flighted between 26 November 2016 and 3 November 2017
  3. All entrants must produce a "one pager" JPEG that sets out the essence of the entry.  Judges are entitled to base their decision SOLELY on the “One Pager” and it is therefore critical that your “One Pager” does your work justice.
  4.  Please read the full ENTRY GUIDE for all entry rules and guidelines.