Channels


1) Paid Search Marketing

PPC or other use of search marketing to achieve campaign goals. Think your favourite low CPA campaign on Google.

Entry Criteria: 

  • Campaign strategy
  • Efficient use of spend (please provide clear evidence)
  • Innovation
  • Meeting of business goals and results (please provide clear evidence)
  • Show effective use of spend

ENTER OVER MULTIPLE YEARS?

No

2) Organic Search Marketing

SEO and other organic search marketing techniques to acheive campaign goals. Think the insurance brand that appears first when you search “insurance”.

Entry Criteria: 

  • Campaign strategy
  • Innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of business goals and results (please provide clear evidence)
  • Show effective use of spend

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

3) Display Advertising

Banners, page take-overs and any similar mechanics in the bought-media space. Think any banner on any homepage, mobile or desktop, near you.

Entry Criteria: 

  • Campaign strategy
  • Creative Execution
  • Meeting of goals and results (please provide clear evidence)
  • Efficient use of spend (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

4) Native Advertising

Advertiser-sponsored, publisher-carried content designed to market a product or service through content development. Think Vice Media.

Entry Criteria: 

  • Campaign strategy
  • Creative Execution and content quality
  • Meeting of goals and results (please provide clear evidence)
  • Efficient use of spend (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

5) Online Video Series

Non-branded online video content. Think Comedians in Cars getting Coffee.

Entry Criteria: 

  • Production quality
  • Storytelling and creative excellence
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

6) Branded Content

Use of brand placement within a content context to promote a product or service, where the content remains the hero. Think Aston Martin in James Bond.

Entry Criteria: 

  • Campaign strategy
  • Creative Execution and content quality
  • Meeting of goals and results (please provide clear evidence)
  • Efficient use of spend (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

7) Social Paid Advertising

Campaign run through bought media on social media platforms, leveraging these platforms to deliver exceptional results. Think your favourite clever Facebook campaign.

Entry Criteria: 

  • Campaign strategy
  • Creative Execution and content quality
  • Meeting of goals and results (please provide clear evidence)
  • Efficient use of spend (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

8) Innovative use of Media

Demonstrable innovation in digital media placement or buying. Winners must show real creativity in how unusual channels were used or conventional channels were used in new ways. Think Bud Light on Tinder.

Entry Criteria: 

  • Media strategy
  • Innovation
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

9) Email, direct & inbound marketing

Use of email, SMS, direct digital marketing and other inbound techniques to achieve campaign success. Winners will show exceptional return on investment.

Entry Criteria: 

  • Campaign strategy
  • Creative execution
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

10) Use of Programmatic Media

Use of new ways of buying and optimising media spend to achieve exceptional results for advertisers. Think advanced targeting, cost effective campaigns using platforms like Xaxis.

Entry Criteria: 

  • Media strategy
  • Innovation
  • Meeting of goals and results (please provide clear evidence)
  • Show effective use of spend

ENTER OVER MULTIPLE YEARS?

No

11) Digital Installations and Activations

Use of digital technology to engage audiences typically in an out-of-home or events setting. Think BA's #lookup billboard or Roger Waters' The Wall Concert.

Entry Criteria: 

  • Product quality
  • Creative excellence
  • Technical achievement
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

12) Online Video

Use of online video to further marketing goals.

Entry Criteria: 

  • Product quality
  • Creative excellence
  • Technical achievement
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

13) Use of CRM, Loyalty Programs & Gamification

Excellence in the use of customer data and targeting to achieve digital marketing results, including online loyalty programs and gamification. Think Nike Fuel.

Entry Criteria:

  • Creative excellence
  • Innovation in use of data
  • Technical accomplishment
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No