Community


1) Social Communities

New or onging permanent homes for brands or publishers on social media. Evidence of growth or specific achievements in the past year is essential. Think Wrigley’s Facebook page or Deloitte’s Linked-in page.

Entry Criteria: 

  • Creative excellence
  • Innovation in use of the platform
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of business goals and results (please provide clear evidence)
  • Show media spend to drive engagement / followers

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

2) Use of User Generated Content

Best use of user-generated content to achieve a marketing goal. Entrants must show innovation in leveraging UGC and how it led to results. Think Wendy’s Bacon Pretzel Cheeseburger.

Entry Criteria: 

  • Strategic excellence
  • Innovation in use of the platform
  • Meeting of business goals and results (please provide clear evidence)
  • Show media spend to drive engagement / followers

ENTER OVER MULTIPLE YEARS?

No

3) Social Media Campaigns

Best marketing campaigns where social media is at the core to the campaign strategy and mechanic. This includes Influencer Marketing. Please give a clear indication of media spend. Think #VolvoContest at the Superbowl.

Entry Criteria: 

  • Creative excellence
  • Innovation in use of the platform
  • Meeting of business goals and results (please provide clear evidence)
  • Show media spend to drive engagement / followers

ENTER OVER MULTIPLE YEARS?

No

4) Influencer Marketing

Excellence in use of influencer marketing to meet marketing goals. Work entered here should be primarily influencer led rather than general social media campaigns.

Entry Criteria: 

  • Creative excellence
  • Innovation in use of the platform
  • Meeting of business goals and results (please provide clear evidence)
  • Show media spend to drive engagement / followers

ENTER OVER MULTIPLE YEARS?

No

5) Online Video Channels

Online non-publisher video channel with dedicated fans or followers (publisher, see below). Think YouTube Stars like JennaMarbles.

Entry Criteria: 

  • Production quality
  • Storytelling and creative excellence
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of business goals and results (please provide clear evidence)
  • Show media spend to drive engagement / followers

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved