Emerging Digital Technologies and Channels


1) Customer Experience Design

Code: EME01

Excellence in the digital customer experience, including point of sale or online service channels. Think Amazon.com's service offering.

Entry Criteria: 

  • Customer experience design approach (please provide supporting material)

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

2) Virtual Reality (VR) & Augmented Reality (AR)

Code: EME02

Use of Virtual Reality (VR) or Augmented Reality (AR) to promote a product or brand.

Entry Criteria: 

  • Production quality

  • Creative excellence

  • Technical achivement

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

3) Bots, messaging and Dark Social

Code: EME03

Use of chat, chat bots and messaging platforms (dark social)  to achieve a marketing or communication result. Think Facebook Messenger.

Entry Criteria: 

  • Campaign strategy

  • Creative excellence and quality of content

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

4) Internet of Things

Code: EME04

Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. Think Apple Watch or Apple TV.

Entry Criteria: 

  • Creative excellence

  • Innovation in use of the platform/medium

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

5) Artificial Intelligence

Code: EME05

Exceptional and innovative uses of Artificial Intelligence, including machine learning, for marketing or communication purposes.

Entry Criteria: 

  • Creative excellence

  • Innovation in use of the platform/medium

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

6) Second screen campaign

Code: EME06

Excellence in digital marketing campaign that uses 2 or more screens within the campaign to achieve marketing results.

Entry Criteria: 

  • Campaign strategy

  • Creative excellence

  • Technical excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

7) Interactive Mixed Media

Code: EME07

Excellence in the use of digital to augment or enhance the impact of otherwise traditional media formats.

This could include syncing or real-time augmentation to create the effect of interactive print, interactive TV or film, interactive outdoor, interactive retail, interactive radio etc.

Entry Criteria: 

  • Campaign strategy

  • Creative excellence

  • Technical excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No