Emerging Digital Technologies and Channels


1) Customer Experience Design

Excellence in the digital customer experience, including point of sale or online service channels. Think Amazon.com's service offering.

Entry Criteria: 

  • Customer experience design approach (please provide supporting material)
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

2) VR & AR

Use of Virtual Reality (VR) or Augmented Reality (AR) to promote a product or brand.

Entry Criteria: 

  • Production quality
  • Creative excellence
  • Technical achievement
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

3) Bots, messaging and Dark Social

Use of chat, chat bots and messaging platforms (dark social)  to achieve a marketing or communication result. Think Facebook Messenger.

Entry Criteria: 

  • Campaign strategy
  • Creative execution and content quality
  • Efficient use of spend (please provide clear evidence)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

4) Internet of Things

Use of atypical internet devices (i.e. not phone or computer) to achieve a marketing or communication goal. Think Apple Watch or Apple TV.

Entry Criteria: 

  • Creative excellence
  • Innovation in use of the platform
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

5) Artificial Intelligence

Exceptional and innovative uses of Artificial Intelligence, including machine learning, for marketing or communication purposes.

Entry Criteria: 

  • Creative excellence
  • Innovation in use of the platform
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

6) Second screen campaign

Excellence in digital marketing campaign that uses 2 or more screens within the campaign to achieve marketing results.

Entry Criteria: 

  • Campaign strategy
  • Creative excellence
  • Technical excellence
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No