Platforms
1) Brand, Commercial & Retail Websites
Code: PLT01
All websites, either desktop or responsive, for any commercial purpose. Entrants may want to consider whether their entry is more appropriate in E-Commerce or Microsites, but the category is open to ANY commercial or retail website. Think IBM.com.
Entry Criteria:
Site design and user experience
Creative excellence
Evidence of meaningful change/new features (for previous entrants)
Meeting of business goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - Previous winners must specify what has changed/improved
2) Microsites
code: PLT02
Any microsite built to promote a particular product or service in the commercial space. Typically has a limited lifespan, and should not be the primary website for a brand which would then be entered into the Brand, Commercial & Retail Websites category. Think the site for the new VW Polo.
Entry Criteria:
Site design and user experience
Creative excellence
Evidence of meaningful change/new features (for previous entrants)
Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
No
3) E-Commerce Sites
code: PLT03
Any site offering e-commerce and sale of items as its primary function. Think Amazon.com.
Entry Criteria:
Site design and user experience
Creative excellence
Evidence of meaningful change/new features (for previous entrants)
Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - Previous winners must specify what has changed/improved
4) Public Service and NPO platforms
code: PLT04
Any website or app for a government, civil soceity or “Not for Profit” organisation. Think Department of Health or The Worldwide Fund For Nature.
Entry Criteria:
Site design and user experience
Creative excellence
Evidence of meaningful change/new features (for previous entrants)
Meeting of business goals & results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - Previous winners must specify what has changed/improved
5) Web Apps
code: PLT05
A rich web-based, functional application designed to run in a browser – will be judged by its utility, functionality and technical strength. This award is for software not content. Think Google Docs.
Entry Criteria:
Design & user experience
Demonstrable value & usefulness to the user
Creative excellence
Evidence of meaningful change/new features (for previous entrants)
Meeting of business goals & results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - Previous winners must specify what has changed/improved
6) Mobile Apps
code: PLT06
Any application installed on a mobile device – phone, tablet or watch. Publishing apps have their own category. Think Uber or Instagram.
Entry Criteria:
Design & user experience
Demonstrable value & usefulness to the user
Creative excellence
Evidence of meaningful change/new features (for previous entrants)
Meeting of business goals & results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - Previous winners must specify what has changed/improved
7) Mobile Sites
code: PLT07
Any site specifically designed for browsing on a mobile phone, including feature phones. Think Vodacom.mobi.
Entry Criteria:
Site design & user experience
Creative excellence
Evidence of meaningful change/new features (for previous entrants)
Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - Previous winners must specify what has changed/improved
8) Games
code: PLT08
Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille, Call of Duty or Pokemon Go.
Entry Criteria:
Game design and playability
Creative excellence
Evidence of meaningful change/new features (for previous entrants)
Meeting of business goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - Previous winners must specify what has changed/improved
9) Platform Innovation
code: PLT09
The winner of this category must demonstrate a truly original, new to the world, use or manipulation of the platform, and serve as a strategic tool to meet the campaign objective or the business objective of their client.
These platforms include brand, commercial and retail websites, microsites, e-commerce sites, public service and NPO platforms, web apps, mobile apps, mobile sites and games.
Entry Criteria:
Campaign & channel strategy
Exceptional, innovative design & user experience
Demonstrable value & usefulness to the user
Creative excellence
Meeting of business goals & results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
No