Platforms
1) Brand, Commercial & Retail Websites
All websites, either desktop or responsive, for any commercial purpose. Entrants may want to consider whether their entry is more appropriate in E-Commerce or Microsites, but the category is open to ANY commercial or retail website. Think IBM.com.
Entry Criteria:
- Site design and user experience
- Technological innovation
- Creative excellence
- Evidence of meaningful change/new features (for previous entrants)
- Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - but previous winners must specify what has changed/improved
2) Microsites
Any microsite built to promote a particular product or service in the commercial space. Typically has a limited lifespan, and should not be the primary website for a brand which would then be entered into the Brand, Commercial & Retail Websites category. Think the site for the new VW Polo.
Entry Criteria:
- Site design and user experience
- Technological innovation
- Creative excellence
- Evidence of meaningful change/new features (for previous entrants)
- Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
No
3) E-Commerce Sites
Any site offering e-commerce and sale of items as its primary function. Think Amazon.com.
Entry Criteria:
- Site design and user experience
- Technological innovation
- Creative excellence
- Evidence of meaningful change/new features (for previous entrants)
- Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - but previous winners must specify what has changed/improved
4) Public Service and NPO platforms
Any website or app for a government, civil soceity or “Not for Profit” organisation. Think Department of Health or The Worldwide Fund For Nature.
Entry Criteria:
- Site design and user experience
- Technological innovation
- Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - but previous winners must specify what has changed/improved
5) Web Applications
A rich web-based, functional application designed to run in a browser – will be judged by its utility, functionality and technical strength. This award is for software not content. Think Google Docs.
Entry Criteria:
- Site design and user experience
- Demonstrable utility value and usefulness
- Technological innovation
- Evidence of meaningful change/new features (for previous entrants)
- Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - but previous winners must specify what has changed/improved
6) Mobile Apps
Any application installed on a mobile device – phone, tablet or watch. Publishing apps have their own category. Think Uber.
Entry Criteria:
- App design and user experience
- Demonstrable utility value and usefulness
- Technological innovation
- Evidence of meaningful change/new features (for previous entrants)
- Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - but previous winners must specify what has changed/improved
7) Mobile Sites
Any site specifically designed for browing on a mobile phone, including feature phones. Think Vodacom.mobi.
Entry Criteria:
- Site design and user experience
- Demonstrable utility value and usefulness
- Technological innovation
- Evidence of meaningful change/new features (for previous entrants)
- Meeting of goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - but previous winners must specify what has changed/improved
8) Games
Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille.
Entry Criteria:
- Design and playability
- Technological innovation
- Evidence of meaningful change/new features (for previous entrants)
- Creative excellence
- Meeting of business goals and results (please provide clear evidence)
ENTER OVER MULTIPLE YEARS?
Yes - but previous winners must specify what has changed/improved