Platforms


1) Brand, Commercial & Retail Websites

Code: PLT01

All websites, either desktop or responsive, for any commercial purpose. Entrants may want to consider whether their entry is more appropriate in E-Commerce or Microsites, but the category is open to ANY commercial or retail website. Think IBM.com.

Entry Criteria: 

  • Site design and user experience

  • Creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

2) Microsites

code: PLT02

Any microsite built to promote a particular product or service in the commercial space. Typically has a limited lifespan, and should not be the primary website for a brand which would then be entered into the Brand, Commercial & Retail Websites category. Think the site for the new VW Polo.

Entry Criteria: 

  • Site design and user experience

  • Creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

3) E-Commerce Sites

code: PLT03

Any site offering e-commerce and sale of items as its primary function. Think Amazon.com.

Entry Criteria: 

  • Site design and user experience

  • Creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

4) Public Service and NPO platforms

code: PLT04

Any website or app for a government, civil soceity or “Not for Profit” organisation. Think Department of Health or The Worldwide Fund For Nature.

Entry Criteria: 

  • Site design and user experience

  • Creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

5) Web Apps

code: PLT05

A rich web-based, functional application designed to run in a browser – will be judged by its utility, functionality and technical strength. This award is for software not content. Think Google Docs.

Entry Criteria: 

  • Design & user experience

  • Demonstrable value & usefulness to the user

  • Creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

6) Mobile Apps

code: PLT06

Any application installed on a mobile device – phone, tablet or watch. Publishing apps have their own category. Think Uber or Instagram.

Entry Criteria: 

  • Design & user experience

  • Demonstrable value & usefulness to the user

  • Creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

7) Mobile Sites

code: PLT07

Any site specifically designed for browsing on a mobile phone, including feature phones. Think Vodacom.mobi.

Entry Criteria: 

  • Site design & user experience

  • Creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

8) Games

code: PLT08

Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille, Call of Duty or Pokemon Go.

Entry Criteria: 

  • Game design and playability

  • Creative excellence

  • Evidence of meaningful change/new features (for previous entrants)

  • Meeting of business goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - Previous winners must specify what has changed/improved

9) Platform Innovation

code: PLT09

The winner of this category must demonstrate a truly original, new to the world, use or manipulation of the platform, and serve as a strategic tool to meet the campaign objective or the business objective of their client.

These platforms include brand, commercial and retail websites, microsites, e-commerce sites, public service and NPO platforms, web apps, mobile apps, mobile sites and games.

Entry Criteria: 

  • Campaign & channel strategy

  • Exceptional, innovative design & user experience

  • Demonstrable value & usefulness to the user

  • Creative excellence

  • Meeting of business goals & results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No