Platforms


1) Brand, Commercial & Retail Websites

All websites, either desktop or responsive, for any commercial purpose. Entrants may want to consider whether their entry is more appropriate in E-Commerce or Microsites, but the category is open to ANY commercial or retail website. Think IBM.com.

Entry Criteria: 

  • Site design and user experience
  • Technological innovation
  • Creative excellence
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

2) Microsites

Any microsite built to promote a particular product or service in the commercial space. Typically has a limited lifespan, and should not be the primary website for a brand which would then be entered into the Brand, Commercial & Retail Websites category. Think the site for the new VW Polo.

Entry Criteria: 

  • Site design and user experience
  • Technological innovation
  • Creative excellence
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

3) E-Commerce Sites

Any site offering e-commerce and sale of items as its primary function. Think Amazon.com.

Entry Criteria: 

  • Site design and user experience
  • Technological innovation
  • Creative excellence
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

4) Public Service and NPO platforms

Any website or app for a government, civil soceity or “Not for Profit” organisation. Think Department of Health or The Worldwide Fund For Nature.

Entry Criteria: 

  • Site design and user experience
  • Technological innovation
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

5) Web Applications

A rich web-based, functional application designed to run in a browser – will be judged by its utility, functionality and technical strength. This award is for software not content. Think Google Docs.

Entry Criteria: 

  • Site design and user experience
  • Demonstrable utility value and usefulness
  • Technological innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

6) Mobile Apps

Any application installed on a mobile device – phone, tablet or watch. Publishing apps have their own category. Think Uber.

Entry Criteria: 

  • App design and user experience
  • Demonstrable utility value and usefulness
  • Technological innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

7) Mobile Sites

Any site specifically designed for browing on a mobile phone, including feature phones. Think Vodacom.mobi.

Entry Criteria: 

  • Site design and user experience
  • Demonstrable utility value and usefulness
  • Technological innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

8) Games

Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille.

Entry Criteria: 

  • Design and playability
  • Technological innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Creative excellence
  • Meeting of business goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved


Overall criteria:

  1. Work entered must have been developed for an African or South African audience OR by a South African Business for an international audience.
  2. Campaigns must have flighted between 26 November 2016 and 3 November 2017
  3. All entrants must produce a "one pager" JPEG that sets out the essence of the entry.  Judges are entitled to base their decision SOLELY on the “One Pager” and it is therefore critical that your “One Pager” does your work justice.
  4.  Please read the full ENTRY GUIDE for all entry rules and guidelines.