Platforms


1) Brand, Commercial & Retail Websites

All websites, either desktop or responsive, for any commercial purpose. Entrants may want to consider whether their entry is more appropriate in E-Commerce or Microsites, but the category is open to ANY commercial or retail website. Think IBM.com.

Entry Criteria: 

  • Site design and user experience
  • Technological innovation
  • Creative excellence
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

2) Microsites

Any microsite built to promote a particular product or service in the commercial space. Typically has a limited lifespan, and should not be the primary website for a brand which would then be entered into the Brand, Commercial & Retail Websites category. Think the site for the new VW Polo.

Entry Criteria: 

  • Site design and user experience
  • Technological innovation
  • Creative excellence
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

No

3) E-Commerce Sites

Any site offering e-commerce and sale of items as its primary function. Think Amazon.com.

Entry Criteria: 

  • Site design and user experience
  • Technological innovation
  • Creative excellence
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

4) Public Service and NPO platforms

Any website or app for a government, civil soceity or “Not for Profit” organisation. Think Department of Health or The Worldwide Fund For Nature.

Entry Criteria: 

  • Site design and user experience
  • Technological innovation
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

5) Web Applications

A rich web-based, functional application designed to run in a browser – will be judged by its utility, functionality and technical strength. This award is for software not content. Think Google Docs.

Entry Criteria: 

  • Site design and user experience
  • Demonstrable utility value and usefulness
  • Technological innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

6) Mobile Apps

Any application installed on a mobile device – phone, tablet or watch. Publishing apps have their own category. Think Uber.

Entry Criteria: 

  • App design and user experience
  • Demonstrable utility value and usefulness
  • Technological innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

7) Mobile Sites

Any site specifically designed for browing on a mobile phone, including feature phones. Think Vodacom.mobi.

Entry Criteria: 

  • Site design and user experience
  • Demonstrable utility value and usefulness
  • Technological innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Meeting of goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved

8) Games

Original digital games designed for phone, web or console. Includes games developed for informational or commercial purposes. Think FarmVille.

Entry Criteria: 

  • Design and playability
  • Technological innovation
  • Evidence of meaningful change/new features (for previous entrants)
  • Creative excellence
  • Meeting of business goals and results (please provide clear evidence)

ENTER OVER MULTIPLE YEARS?

Yes - but previous winners must specify what has changed/improved